Brands that pay influencers
See who each brand sponsors, what it says it pays, and how to get in. Every name links to the page that confirms it. Free to use.
The original Who Pays Influencers directory was covered in the trade press, including Digiday.
What influencers get paid
Who pays influencers, and how much. Four figures, each with its source.
Pay, commission or cash terms, as each brand publishes them. Most brands publish nothing.
| Brand | Programme | Stated terms |
|---|---|---|
| Bucked Up | Bucked Up Ambassador Program | Up to 30% commission, personal discount code, ambassador-only discounts, early access to launches, paid trips to headquarters, private community. |
| 1st Phorm | Legionnaire Program | Commission up to 25% including repeat orders from referred customers; chance to earn free product monthly; early access to launches, exclusive gear and social media coaching. |
| Amika | Salon Affiliates / Stylist Circle | Salon Affiliates earn a standard 20% commission on all sales, enrolled through the brand's Refersion portal. |
| Gorilla Mind | Gorilla Mind Ambassador Program | 20% cash commission on referred sales, personal 10% discount code and referral link, custom welcome box, exclusive discounts, private community group and team meetups. |
| Notion | Notion Affiliate Program; Notion Campus Leaders | Up to $50 per activated sign-up plus 20% of first-year revenue; referral must upgrade to Plus or Business within 180 days; clawback if the user downgrades within two months. Managed through PartnerStack. |
| C4 Energy | C4 Energy Affiliate Program (run by agency Lab6 Media) | 15% commission per sale, 30-day tracking window, via ShareASale. |
| Nike | Nike US Affiliate Program | Up to 15% commission on valid US sales; rate varies by partner; gift cards excluded. |
| Revolve | REVOLVE + FWRD Ambassador | 15% commission paid in cash, or an extra 5% when cashed out as REVOLVE store credit. |
| Hoka | HOKA Affiliate Program | 3-14% commission on products sold through hoka.com; cookie length not stated. |
| Secretlab | Secretlab Affiliate Program | Up to 12% commission per sale; 7-day conversion window; monthly PayPal payouts; no personal discount codes. |
| Specialized | Specialized Affiliate Program (Rakuten) | 3% to 12% commission on bikes and equipment, 30-day cookie, product for review, launch collaborations and seasonal promotions. |
| Columbia Sportswear | Columbia Sportswear Affiliate Program (CJ Affiliate) | Up to 10% commission on referred sales, 21-day cookie, product data feed and exclusive offers. |
Brand ambassador programs by category
Each category page lists its brands, the programmes taking applications and everyone on record.
Makeup ambassador programs
29 brands · 181 peopleSkincare and haircare ambassador programs
30 brands · 244 peopleClothing brand ambassador programs
33 brands · 252 peopleLuxury brand ambassadors
17 brands · 164 peopleFitness ambassador programs and sponsored athletes
21 brands · 180 peopleAthlete sponsorships by sportswear brand
19 brands · 241 peopleEnergy drink and supplement sponsorships
29 brands · 319 peopleFood and drink brand partners
12 brands · 94 peopleTech and camera brand ambassador programs
33 brands · 304 peopleOutdoor and action sports sponsorships
16 brands · 198 peopleGolf, tennis and pickleball sponsorships
9 brands · 99 peopleFind a programme you can apply to
241 PR packages on record, each linked to the creator’s post. Of the creators who said how they got theirs, 39% were contacted by the brand rather than asking.
48 recent sponsorships
Deals announced in 2026 and 2025, taken from brand pages and press.
Statistics
Sourced figures on creator pay, and original numbers from this database.
Guides for creators
Guides for brands
Brands we’ve worked with
From the team of PRpackage.com, DTCs.co and viralmanager.com.
Questions
Who pays influencers?
Brands pay through commission, fees and product, and platforms pay through ad revenue sharing and creator funds. This database tracks the brand side: 248 brands, with the pay terms each one publishes.
Which brands pay influencers?
65 of the 248 brands in this database publish pay, commission or cash terms, including Bucked Up, 1st Phorm, Amika, Gorilla Mind, Notion, C4 Energy. 72 more publish product or discount terms only, and the rest publish nothing.
How do influencers get paid by brands?
The stated terms here fall into three kinds: a commission on sales through an affiliate link or code, a flat fee per post or campaign, and free product. Commission is the one brands publish most often.
What is a brand ambassador program?
It is a standing arrangement where a brand gives people product, commission or pay to represent it. Some are open to applications and some are invite only.
How do I find out who a brand sponsors?
Search the brand here. Each brand page lists the people on record and links each one to the page that confirms it.
Which brands are looking for ambassadors right now?
120 of the 248 brands in the database publish an open application. They are listed on the brands looking for ambassadors page.
How do creators get PR packages?
Of 41 creators on record who said how they got one, 16 were contacted by the brand, 6 contacted the brand themselves, and the rest came through a form, platform or agency. Each brand has its own PR package page.
Is Who Pays Influencers free?
Yes. Every page is free to read and there is no membership.
How do I add or correct a listing?
Use the form on the add a listing page, or send the brand, the person and a link that shows the deal to team@odim.co.